Online Community

There is currently a ‘land-grab’ going on in various market sectors as companies try to establish online communities in their specialist areas which will allow them to establish their credibility, contact and service customers, and attract staff. Timing is everything, as there is usually only room for one or two effective, niche online communities in each sector, so if your competition creates or owns that online community first then you have a serious communication and marketing challenge on your hands moving forward.

For example, imagine how you would feel if your main competitor owned and ran the world’s largest and most engaged online community in your sector. Such a online community could influence markets, fuel relevant conversations, allow for talent pooling, product development or thought leadership.

However, there is a lot more to building a successful online community than simply creating the online space for conversation to occur. At eSocialMedia we have considerable experience of the right way to approach these online communities.

Our consultants have created some of the most potent online communities in the world for FTSE 250 companies, international thought leaders and international charities.

An online community consultant can focus on:

  • Identifying your business objectives
  • Project planning and management
  • Researching, monitoring and analysing the online space, the sector and the competition
  • Audience analysis and feeling the pulse of your target candidates or consumers
  • Infrastructure selection and planning
  • Content strategy and creation
  • Liaising with third party organisations and partners
  • Identification, training and incentivisation of brand evangelists
  • Training of leadership and staff on the importance of how communities work and the psychology behind
  • Behavioral change consultancy and training

What makes us different is that we focus on the psychology of what makes a online community work and we have a proven methodology where our consultants have impacted organisations to the tune of billions of pounds or dollars or staggering numbers of regularly engaged community members.

For more information about our online community building services get in touch and you can meet some of our senior consultants for a conversation about your next online community.