eSocialFoundation
eSocialFoundation is the combination of a social media training programme, and the creation of the technical infrastructure needed for professional social media conversation. It is based on a methodology which has been developed over 2 years of working with leading UK organisations and can take any company (or department) from being completely new to social media to productive, efficient online conversations.
Unlike standardized training courses, eSocialFoundation takes you through a process to create a completely bespoke plan, identifying your markets, helping you build your content plan and building a professional technical platform.
The programme is based on a 4-step process, which takes as little as 4 weeks to complete and will leave you with the plans, tools and techniques you need to build engagement with your audience.
1. Infrastructure
Firstly, a collection of sites and outposts is built which will act as a ‘content hub’ for your audience.
- Based on a blogging platform
- A ‘content hub’ for your audience
- Brings together the content from all the outposts
- A content warehouse of answers to questions your audience are asking
- Highly optimised so the contents are found when your target audience is searching for answers.
2. Listen
Before engaging in conversations within the social media world, it is important to understand what is going on already. This requires ‘monitoring’ of all the social media channels.
The eSocialFoundation training helps you build a customised ‘Social Media Monitoring Dashboard’ (based on freely available tools) which allows you to understand what people are saying about:
- You
- Your products
- Your competition
This dashboard will also be configured to allow you to identify online conversations in progress which you may want to join.
3. Target
- The key to social media conversation is CONTENT
- Based on what you have learned from social media monitoring, we help you define a CONTENT STRATEGY to build a ‘warehouse’ of answers for questions your target audience are asking
- Then we help you turn this into a CONTENT PLAN so you can produce a variety of blogs, videos, etc
- And we show you how to define your TAGGING plan so that this content can be found and spread throughout the social space
4. Engage
The final step is to bring all of this together:
- How to seed conversations in various conversational spaces
- How to re-use other interesting content
- Best Practice Guides for Blogging, Tweeting, etc
- Using the tools from the infrastructure, combined with ongoing monitoring, to engage with your audience
