General

eSocialMedia continues to expand with the addition of Gareth Mason to the team

General

Gareth has joined eSocialMedia after 6 years in corporate finance, where he specialised in the sale of non-listed UK companies. Prior to this, Gareth was a professional rugby player for 9 years. An unashamed science geek, with a degree in chemistry, Gareth has been brought on board to develop the...

Amy-Jane Cahalane Joins eSocialMedia!

Company Information / General

Amy-Jane joins eSocialMedia after 6 years of working in Local Government. Her most recent role was Economic Development Officer at Bedford Borough Council, where she led several large scale projects and ran events across Bedfordshire. Amy-Jane is a self-confessed ‘Social Media Junkie’ (with no future plans to visit rehab!). She...

Why every business needs a corporate story

General

Some months ago I was waiting heart-in-mouth to run a corporate story session for eight alpha-males preparing to sell their extremely lucrative software business. They had convened at 8.30 for a high-level strategy meeting before starting my session at 9.00. Would I be able to convince these men they...

Kieran Hannon from eSocialMedia featured in The Guardian

General

Click here to read what Kieran Hannon from eSocialMedia has to say about social media and the digital age in a recent article published in "The Guardian"

It’s time for recruitment companies to engage in online conversations

General / Social Media and Recruitment / Social Media for Recruitment

If you can talk about the things that people find interesting and can add value then the conversation will almost always come around to these fantastic 6 words.....So what do you do then? Jackpot!...

Why is it important to directly engage with your target Consumer?

General / Social Media Strategy

I read an article today entitled ‘This Social Media Strategy Falls like Dominos’. It would be helpful to read the article first and you can draw your own conclusions – I’d love to hear some of your opinions. It suggests that the social media strategy implemented by Dominos has...

Common mistakes made when building a community: platform selection

Community Building / General

I come across clients regularly who have experienced the same pitfalls when it comes to building communities and developing social media spaces. There are some key questions to ask when selecting a vendor to assist you in building a community. I am going to go through a series of...

Social Media Monitoring: choosing the right tools for the job. Part 1 – Research

General / Social Media Monitoring

We get asked about social media monitoring a lot – when should we use it? Why should we use it? Do we really need it? What tools should we use? This blog forms the first part of a series which will explore social media monitoring and hopefully answer some...

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