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	<title>eSocialMedia &#187; General</title>
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	<link>http://esocialmedia.co.uk</link>
	<description>London&#039;s Leading Social Media Consultancy</description>
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		<title>How Skype is using Social Media for Recruitment</title>
		<link>http://esocialmedia.co.uk/general/how-skype-is-using-social-media-for-recruitment/</link>
		<comments>http://esocialmedia.co.uk/general/how-skype-is-using-social-media-for-recruitment/#comments</comments>
		<pubDate>Fri, 04 May 2012 19:42:59 +0000</pubDate>
		<dc:creator>Colm Hannon</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media and Recruitment]]></category>
		<category><![CDATA[Social Media Tools]]></category>

		<guid isPermaLink="false">http://esocialmedia.co.uk/?p=5574</guid>
		<description><![CDATA[During a recent meeting I had with Skype&#39;s Gavin Russell I asked about how they use Social Media for recruitment &#160; &#160;]]></description>
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		<title>LinkedIn buys Slideshare</title>
		<link>http://esocialmedia.co.uk/general/linkedin-buys-slideshare/</link>
		<comments>http://esocialmedia.co.uk/general/linkedin-buys-slideshare/#comments</comments>
		<pubDate>Fri, 04 May 2012 15:49:03 +0000</pubDate>
		<dc:creator>Tim Hodder</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media and Linkedin]]></category>
		<category><![CDATA[Social Media and Slideshare]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[Slideshare]]></category>

		<guid isPermaLink="false">http://esocialmedia.co.uk/?p=5552</guid>
		<description><![CDATA[An Interesting Acquisition. In the world of B2B social media, two of the most important technology players have been LinkedIn and Slideshare &#8211; both vitally important components of success for the majority of companies who understand how to approach B2B social media professionally and effectively. Well, as announced today, they are now one &#8211; LinkedIn has purchased Slideshare for a reported $118m &#8211; and this considerably strengthens the position of both companies. Why is this important? We hear a lot about the progress of companies in the &#8216;domestic&#8217; social media space, but it is acquisitions such as this which will be crucial as the B2B market gets serious about driving site traffic, reputation and sales by generating content valuable to their customers and prospects &#8211; an experience which leading companies are already undergoing. Quite apart from its massive professional membership, LinkedIn has become a major destination for business related discussion through the many LinkedIn groups, which are a fantastic and low-cost way to bring together like-minded professionals. At the same time, Slideshare has shown itself to be extremely good at getting its slide, video and document content in front of nearly 30 million unique visitors every month. &#8220;Presentations are one of the main ways in which professionals capture and share their experiences and knowledge&#8221; &#8230; Jeff Weiner, the CEO of LinkedIn says. It comes at a time when not only are LinkedIn creating new, high value products such as the LinkedIn Sales Navigator, but SlideShare are creating huge value, both internally and externally, with their various subscription models. The evolution of this partnership will be very interesting to watch. Got any comments on this acquisition? Leave a comment below or contact me at tim.hodder@esocialmedia.co.uk]]></description>
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		<title>How to use Skype for Recruitment</title>
		<link>http://esocialmedia.co.uk/general/how-to-use-skype-for-recruitment-2/</link>
		<comments>http://esocialmedia.co.uk/general/how-to-use-skype-for-recruitment-2/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 15:30:18 +0000</pubDate>
		<dc:creator>Colm Hannon</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media and Recruitment]]></category>
		<category><![CDATA[Social Media Case Studies]]></category>
		<category><![CDATA[Social Media for Recruitment]]></category>
		<category><![CDATA[Social Media Tools]]></category>
		<category><![CDATA[direct recruitment]]></category>
		<category><![CDATA[esocialmedia]]></category>
		<category><![CDATA[Gavin Russell]]></category>
		<category><![CDATA[interview]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[staffing]]></category>
		<category><![CDATA[UK]]></category>

		<guid isPermaLink="false">http://esocialmedia.co.uk/?p=5530</guid>
		<description><![CDATA[Skype has to increase headcount by 40% in the next 6 months. eSocialMedia&#039;s Managing Director Colm Hannon asks Gavin Russell, Global Program Manager at Skype about how they use Skype for recruitment. &#160; If you would like to share how you are applying social media in your business get in touch @eSocialMediaUK]]></description>
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		<title>How to get tickets to a rugby international using social media!</title>
		<link>http://esocialmedia.co.uk/general/how-to-get-tickets-to-a-rugby-international-using-social-media/</link>
		<comments>http://esocialmedia.co.uk/general/how-to-get-tickets-to-a-rugby-international-using-social-media/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 06:43:06 +0000</pubDate>
		<dc:creator>eSocialMedia</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media Tips and Tricks]]></category>
		<category><![CDATA[#rugbytickets #socialmediatips #socialmediaandrugby #twitterandrugby]]></category>

		<guid isPermaLink="false">http://esocialmedia.co.uk/?p=5482</guid>
		<description><![CDATA[I was at work one Thursday afternoon and my business partner Tim suggested I take a couple of days off so I decided to go to the France v Ireland 6 Nations game in Paris that Sunday. I immediately contacted all of the usual suspects for tickets and all of my contacts and friends said they were on the case and would get back to me. They included rugby event organisers, BBC presenters, people at the RFU and IRFU and rugby people working in Paris. I put the feelers out by phone and text and was waiting to hear back. Once I had called around I then decided to take a look on Twitter and see what the latest rugby chat was around the game. One Sky journalist @PhilEdwardsSky Tweeted from Paris; &#8216;Calling all Ireland fans, meet me under this&#8217; with a picture of the Eiffel Tower. Phil was obviously doing a news piece on Ireland fans in Paris and getting their take on the upcoming game. 2 Hours later Phil had direct messaged me on Twitter and connected me with a fellow Irish man and we agreed to meet in Bugsy&#8217;s Bar in Paris where the next day my friend Aoife and I collected our tickets at face value, two tickets for the half way line in the lower tier &#8211; perfect. None of my personal connections could work as quickly as a targeted search and relevant tweet on Twitter with people actually in Paris. Ireland drew 17-17 in a fantastic game. A couple of weekends later involved; St Patricks Day, Mothers&#8217; Day, Cheltenham, my sister Siobhan&#8217;s birthday and of course England v Ireland in the ultimate game of the 6 Nations. As a gift I flew my parents in to London for the game for a family weekend in London, the only problem was I hadn&#8217;t got any tickets. Getting tickets for the game was going to be tough. I went to an Irish Exiles lunch at Ealing RFC on the Friday and even sat with the Commercial Director for London Irish, I met Sean Fitzpatrick the legendary All Black and met a bunch of ex Ireland internationals but no joy with tickets and nowhere could I find a face value ticket. It looked like my Dad and brother were both going to be very disappointed. There were tickets exchanging hands for cash on the Friday but they were between &#163;400 and &#163;800 each. That price tag wasn&#8217;t for me and my father would have surely killed me if he found out.&#160; So reminiscing to my success via Twitter two weeks earlier I posted on my status on Facebook that I was looking for tickets and waited to see what would happen. Within a matter of hours a friend of mine at the RFU called me to say they had caught a debenture holder flogging their tickets on ebay and had retracted the tickets and they wanted two genuine fans to sit in the seats to stamp out...]]></description>
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		<title>Social Media Return on Investment – it makes me MAD!</title>
		<link>http://esocialmedia.co.uk/general/social-media-return-on-investment-%e2%80%93-it-makes-me-mad/</link>
		<comments>http://esocialmedia.co.uk/general/social-media-return-on-investment-%e2%80%93-it-makes-me-mad/#comments</comments>
		<pubDate>Tue, 13 Mar 2012 14:52:01 +0000</pubDate>
		<dc:creator>Tim Hodder</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media and Recruitment]]></category>
		<category><![CDATA[Social Media for Recruitment]]></category>
		<category><![CDATA[Social Media for Recruitment Consultants]]></category>
		<category><![CDATA[Social Media Recruitment]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Social Media London]]></category>
		<category><![CDATA[social media return on investment]]></category>
		<category><![CDATA[social media roi]]></category>
		<category><![CDATA[social media success]]></category>

		<guid isPermaLink="false">http://esocialmedia.co.uk/?p=5440</guid>
		<description><![CDATA[Have you seen many articles on social media and the measurement of the ROI it brings? Have you noticed that most of them either skirt around the issue or say that &#8220;it&#8217;s a grey area&#8221; or &#8220;it can&#8217;t be measured like other things&#8221;? Or even worse, they are patronizing articles telling you the arithmetic of calculating ROI, taken straight out of their GCSE Business Studies books. This type of comment makes me really annoyed. Whilst it&#8217;s certainly true that different uses of social media should be measured in different ways, the fact is that most people talk like this because the social media projects they are involved in are not worth doing because they deliver no real benefits. They get social media a bad name and give a lot of people a pretty good excuse to ignore the whole area of social media. Well, the fact is that social media for business, when planned and executed professionally, has the potential to deliver huge benefits to many types of company. Watch this video to see Sean Burns, from the recruitment company Burns Sheehan, talk about the ROI they have been able to measure. &#160; Let me know what you think &#8211; have you got other great examples like this? &#160;Please share them! tim.hodder@esocialmedia.co.uk]]></description>
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		<title>eSocialMedia continues to expand with the addition of Gareth Mason to the team</title>
		<link>http://esocialmedia.co.uk/general/esocialmedia-continues-to-expand-with-the-addition-of-gareth-mason-to-the-team/</link>
		<comments>http://esocialmedia.co.uk/general/esocialmedia-continues-to-expand-with-the-addition-of-gareth-mason-to-the-team/#comments</comments>
		<pubDate>Tue, 21 Feb 2012 11:28:05 +0000</pubDate>
		<dc:creator>Amy-Jane Cahalane</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[esocialmedia]]></category>
		<category><![CDATA[Gareth Mason]]></category>
		<category><![CDATA[recruitment]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Recruitment]]></category>

		<guid isPermaLink="false">http://esocialmedia.co.uk/?p=5318</guid>
		<description><![CDATA[Gareth has joined eSocialMedia after 6 years in corporate finance, where he specialised in the sale of non-listed UK companies. Prior to this, Gareth was a professional rugby player for&#160;9 years. An unashamed science geek, with a degree in chemistry, Gareth has been brought on board to develop the eSocialFoundation offering. &#160; &#8220;Looks like I&#8217;ll be putting that degree to good use again! I&#8217;m very excited by the opportunity at eSocialMedia; we&#8217;re a fast growing company with a clear vision of where we want to be and strategy is in place to make that a reality. I&#8217;ll be focused on growing the side of the business that helps SMEs to better engage online&#8221; &#160; Gareth brings with him a wealth of knowledge on the functioning of SMEs, what differentiates the good from the bad and the great from the good. &#8220;Social Media in business is not new, but I&#8217;ve been very surprised by the lack of understanding of what an all encompassing term it is.&#160; All businesses can benefit from having better, more constructive online conversations. We&#8217;re here to help facilitate that&#8221; You can contact Gareth on gareth.mason@esocialmedia.co.uk and follow him on Twitter @GJMace]]></description>
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		<title>Amy-Jane Cahalane Joins eSocialMedia!</title>
		<link>http://esocialmedia.co.uk/general/amy-jane-cahalane-joins-esocialmedia-a-new-member-of-the-team-at-esocialmedia/</link>
		<comments>http://esocialmedia.co.uk/general/amy-jane-cahalane-joins-esocialmedia-a-new-member-of-the-team-at-esocialmedia/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 11:03:19 +0000</pubDate>
		<dc:creator>Kieran</dc:creator>
				<category><![CDATA[Company Information]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Amy-Jane Cahalane]]></category>
		<category><![CDATA[esocialmedia]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media blog]]></category>

		<guid isPermaLink="false">http://esocialmedia.co.uk/?p=5287</guid>
		<description><![CDATA[Amy-Jane joins eSocialMedia after 6 years of working in Local Government. Her most recent role was Economic Development Officer at Bedford Borough Council, where she led several large scale projects and ran events across Bedfordshire. Amy-Jane is a&#160;self-confessed &#8216;Social Media Junkie&#8217; (with no future plans to visit rehab!). She has developed and advanced her online communication skills for business use and,&#160;whilst working at Bedford Borough Council, has successfully utilised both her project management and digital skills to organise a number of successful and well attended offline events. &#160; Amy developed a particularly effective online community called &#39;Creative Bedfordshire&#39;, a hub of creative professionals and graduates based in Bedfordshire. Amy-Jane sourced and engaged the members online through Facebook, Twitter and LinkedIn and built the network up to over 400 members. Monthly networking meetings take place for the members and some great partnerships, groups, initiatives and events have stemmed from this network. &#160; Amy-Jane says: &#8220;Creative Bedfordshire is an excellent example of how a combination of formal and informal interaction via social media can create strong and meaningful business relationships&#8221;.&#160; &#160; Amy-Jane is now further developing her digital marketing and technology skills within eSocialMedia. She is currently being trained and receiving work experience on social media consulting projects with some of eSocialMedia&#8217;s enterprise (multi-national) clients. &#160; As a qualified Prince2 practitioner and former PA, Amy-Jane is a very organised and methodical member of the eSocialMedia team. Amy-Jane is looking forward to the new challenges ahead and to working on some of eSocialMedia&#8217;s new and exciting enterprise consulting projects. &#160; You can follow Amy-Jane on Twitter @ajcahalane for updates &#160;]]></description>
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		<title>Why every business needs a corporate story</title>
		<link>http://esocialmedia.co.uk/general/why-every-business-needs-a-corporate-story/</link>
		<comments>http://esocialmedia.co.uk/general/why-every-business-needs-a-corporate-story/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 20:20:44 +0000</pubDate>
		<dc:creator>eSocialMedia</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[story telling]]></category>

		<guid isPermaLink="false">http://esocialmedia.co.uk/?p=5235</guid>
		<description><![CDATA[Some months ago I was waiting heart-in-mouth to run a corporate story session for eight alpha-males preparing to sell their extremely lucrative software business. They had convened at 8.30 for a high-level strategy meeting before starting my session at 9.00. Would I be able to convince these men they needed stories? Would I be able to facilitate these techy geeks to find their stories? Loud testosterone fuelled laughter emanated from the boardroom and I heard the golden words from the CEO, &#8220;before we start let me finish my story&#8221;.&#160; &#160; Everybody uses them, everybody tells them and in general we all enjoy receiving them. In fact as human beings we are hard wired to tell stories &#8211; we are natural storytellers. This is the key to their power because people find stories effortless and pleasurable to exchange, and that is why they are so successful at travelling across online social communities. The Internet is just another environment along with the water cooler, the bar or the playground, to swap stories. You don&#8217;t have to push a good story it flies by itself.&#160; This is both a threat and an opportunity for the business community.&#160; I could put that another way; it&#8217;s a dangerous time for existing businesses and an exciting time for new ones. &#160; The traditional method of getting your business noticed and adopted by the customer is to push messages and branding about your company out there by spending swollen sums on advertising and marketing campaigns. &#160;It&#8217;s expensive &#8211; you have to pay high and push hard to make messaging work because no one will help it travel. &#160; A good story about your company carries your message wrapped in a narrative that people will willingly pass on for free. What&#8217;s more stories are persuasive, emotional and exist in the real world with us whereas messages and branding are alien, invented content, which appear to bully or bribe.&#160; So as I said, an exciting time for new cash poor businesses who can spread the word by being excellent at what they do and then make sure they generate stories about it. Authentic stories from them or their clients will travel fast, and the word about the good work they do will be passed on with the story. &#160; But why is it dangerous? Well the relationship with the consumer has changed. For a start they expect a relationship, it&#8217;s a two way street. They are now expecting transparency, excellence, respect and dare I say it&#8230;input.&#160; Your corporate story defines who you are and why a consumer would want to have a relationship with you and increasingly they don&#8217;t trust corporations who don&#8217;t appear to have one. &#160; 10 years ago it was possible to have a successful business by running fantastic ad campaigns and holding a lot of meetings to talk about customers. This is no longer the case; customers are meeting to talk about you! Information is being exchanged about how you dealt with them, what your...]]></description>
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		<title>Kieran Hannon from eSocialMedia featured in The Guardian</title>
		<link>http://esocialmedia.co.uk/general/kieran-hannon-from-esocialmedia-featured-in-the-guardian/</link>
		<comments>http://esocialmedia.co.uk/general/kieran-hannon-from-esocialmedia-featured-in-the-guardian/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 08:44:25 +0000</pubDate>
		<dc:creator>eSocialMedia</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Enterprise Social Media]]></category>
		<category><![CDATA[esocialmedia]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the guardian]]></category>

		<guid isPermaLink="false">http://esocialmedia.co.uk/?p=5199</guid>
		<description><![CDATA[Click here to read what Kieran Hannon from&#160;eSocialMedia has to say about social media and the digital age in a recent article published in &#34;The Guardian&#34;]]></description>
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		<title>It’s time for recruitment companies to engage in online conversations</title>
		<link>http://esocialmedia.co.uk/general/it%e2%80%99s-time-for-recruitment-companies-to-engage-in-online-conversations/</link>
		<comments>http://esocialmedia.co.uk/general/it%e2%80%99s-time-for-recruitment-companies-to-engage-in-online-conversations/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 11:30:02 +0000</pubDate>
		<dc:creator>Colm Hannon</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Social Media and Recruitment]]></category>
		<category><![CDATA[Social Media for Recruitment]]></category>
		<category><![CDATA[colm hannon]]></category>
		<category><![CDATA[content planning]]></category>
		<category><![CDATA[esocialmedia]]></category>
		<category><![CDATA[london]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[online communities]]></category>
		<category><![CDATA[online conversation]]></category>
		<category><![CDATA[recruitiment]]></category>
		<category><![CDATA[sm]]></category>
		<category><![CDATA[social interaction]]></category>
		<category><![CDATA[socialmedia]]></category>

		<guid isPermaLink="false">http://esocialmedia.co.uk/?p=525</guid>
		<description><![CDATA[If you can talk about the things that people find interesting and can add value then the conversation will almost always come around to these fantastic 6 words.....So what do you do then? Jackpot!...]]></description>
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