Huge amounts of money have been invested in social media projects in recent years, yet if many blog posts by social media ‘experts’ are to believed, we should not be looking for a financial return on these projects. So does B2B Social Media really have a Return on Investment?
I recently sat squeezed into the basement room of a pub in London's East End. Even though we were within hearing range of old Bow Bells, this wasn't a place of cor blimey Cockneys having a knees up. It was a packed house of around 100 people who all...
Click here to read what Kieran Hannon from eSocialMedia has to say about social media and the digital age in a recent article published in "The Guardian"
About the Author: Kyle is the HR Analyst at Software Advice – a company that conducts human resources and applicant tracking software comparisons. When it comes to using social media websites for recruiting – what we call social recruiting – how far is too far? Beyond learning the hard way what works and...
I don’t know a single person who likes cold calling. I do know lots of sales leaders who believe in it as an important part of the sales process and let’s be honest the stats don’t lie; for many businesses cold calling has and does produce sales results that...
When explaining enterprise social media one analogy I use is the one about the two guys at the bar having a beer and discussing the rugby. A complete stranger rudely interrupts them and tries to sell them double glazing and they quite rightly say 'no thanks mate'.That is what...
How can accountants use enterprise social media? I am regularly asked about return on investment from using enterprise social media but unsurprisingly professional services and especially accountants ask it most frequently. As a result I’ve decided to list some ways that using social media can provide a return on...
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